How to create a social media marketing strategy ?
It’s interesting to note that a social media marketing strategy and a social media marketing plan have a lot of crossovers.
You can think of it this way:
A strategy is where you’re headed.
A plan is how you’ll get there.
One of the simplest ways to create your social media marketing strategy is to reflect and to ask :
Why do you want to be on social media ?
Who is your target audience ?
What are you going to share ?
Where are you going share ?
When are you going share ?
To help you figure out how to create it,
here is an interesting point about the strategy, (or strategies) :
You can also have a strategy for each of your social media channels, such as a Facebook marketing strategy, an Instagram marketing strategy, and so on, which all lead up to your overall social media marketing strategy.
Why does your business want to be on social media?
That's the first question to answer,
Increase brand awareness.
Drive traffic to your website.
Generate new leads.
Grow revenue. (by increasing signups or sales)
Boost brand engagement.
Build a community around your business.
Provide social customer service.
Increase mentions in the press.
Listen to conversations about your brand.
You’ll likely have more than one social media goal,
and that’s fine ;)
Generally, it’s great to focus on just a handful of goals,
we'll help you plan your Strategy and make it a Reality.
I understood the importance and strength
of social media, Now I want to go deeper...